• Hydrates skin – helps keep skin soft and moisturized
• Brightens complexion – gives skin a healthy glow
• Reduces dark spots – helps fade acne marks and pigmentation
• Fights acne – some serums unclog pores and reduce breakouts
• Anti-aging – minimizes fine lines and wrinkles
• Improves skin texture – makes skin smoother and firmer
• Fast absorption – lightweight and absorbs quickly without feeling greasy

Popular serum ingredients:

• Vitamin C – brightening and dark spots
• Hyaluronic Acid – hydration
• Niacinamide – acne and oil control
• Retinol – anti-aging and texture

For best results, apply serum after cleansing and before moisturizer.